Art demands attention. Content demands consumption. We have forgotten the difference.

We no longer have art; we have 'content.' The word itself is an insult. It implies something that is merely contained, a filler for a container. The container is the feed, and the content is the slurry we pour into it to keep the users scrolling.

Art is difficult. It resists. It requires you to stop, to think, to feel something other than a dopamine hit. Content is easy. It slides down the throat without chewing.

The museum has become a selfie backdrop. The album has become a playlist filler. The film has become a franchise installment. We are drowning in creativity, yet starving for meaning.

To be an artist today is to refuse to be a content creator. It is to make things that do not scale, that do not optimize, that do not fit neatly into a 9:16 aspect ratio. It is an act of resistance against the algorithm.